🔎
Google & Microsoft Search
High-intent keyword campaigns, match-type control, negative keywords, location targeting, call ads, landing pages, dayparting, conversion tracking, and offline outcome imports.
Traffic source strategy
Media plans built for how consumers actually respond.
Each source needs a different creative approach, landing-page flow, attribution method, and compliance framework. We document those differences before media goes live.
📱
Meta & Social
Facebook and Instagram prospecting, age-appropriate creative, lead-to-call funnels, click-to-call experiences, retargeting, creative rotation, and source-level call tracking.
📺
CTV & Linear TV
10-, 15-, 30-, 60-, and 90-second direct-response creative, vanity or trackable numbers, daypart analysis, geographic response measurement, and call-center readiness.
📰
Native Advertising
Advertorial and pre-lander funnels, contextual placements, headline testing, disclosure placement, click-quality monitoring, and post-click call conversion.
🖥️
Programmatic Display
Audience and contextual targeting, frequency caps, retargeting, view-through analysis, brand-safety controls, and conversion-focused landing pages.
✉️
Permission-based lists, segmentation, suppression controls, compliant subject lines and disclosures, dedicated landing pages, and per-send call attribution.
🌐
SEO & Content
Service pages, location pages, educational content, internal linking, schema, local intent capture, and call tracking for organic sessions.
🤝
Affiliate & Publisher
Approved-publisher onboarding, source IDs, sub-ID reporting, creative controls, prohibited practices, duplicate prevention, and quality monitoring.
☎️
Offline & Direct Mail
Trackable phone numbers, QR codes, call scripts, response windows, geographic testing, and source-level routing for print and mail campaigns.
Launch framework
What we define before traffic starts
A buyer-ready campaign should never depend on guesswork.
1. Buyer economics
Static bid or RTB range, billable event, call duration, caps, returns, and payment terms.
2. Qualification
Geography, age, need, intent, financial criteria, ownership, exclusions, and hours.
3. Compliance
Creative approval, disclosure language, consent, recordings, prohibited claims, and source restrictions.
4. Measurement
Tracking numbers, source IDs, ping/post fields, reporting cadence, call review, and optimization loop.
5. Creative testing
Hooks, offers, audience segments, landing pages, call CTAs, and controlled budget tests.
6. Scaling
Raise caps only after quality, buyer conversion, payment reliability, and unit economics are validated.