Compliance-first operations
Clear rules before every campaign launch.
LiveWireCalls structures campaigns around written buyer requirements, approved creatives, source transparency, and documented qualification logic.
This page describes operational principles, not legal advice. Campaign participants should obtain their own legal review for TCPA, telemarketing, insurance, privacy, advertising, and state-specific requirements.
Core operating standards
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Traffic source disclosureBuyers receive the approved channel and source identifiers used for campaign reporting.
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Creative approvalNo campaign launches before core claims, disclosures, brand usage, and call-to-action language are approved.
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No deceptive claimsWe avoid false “free benefit,” government affiliation, guaranteed savings, or guaranteed approval representations.
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Consent and privacyForms and call flows should disclose how information will be used and which parties may contact the consumer.
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Suppression and exclusionsCampaigns should respect buyer exclusions, internal suppression lists, and applicable opt-out requirements.
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Evidence and reportingWhere permitted, source logs, timestamps, call recordings, certificates, and campaign metadata support quality review.
Buyer brief requirements
A complete campaign brief should define accepted states, call type, billable duration, payout, hours, caps, qualification criteria, exclusions, returns policy, payment terms, tracking system, data fields, recording rules, and approved traffic sources.
Prohibited practices
Unless expressly approved and legally reviewed, campaigns should not use spoofed caller identity, misleading urgency, fake government affiliation, purchased consent, incentivized calls, fabricated testimonials, unapproved brand impersonation, or hidden material terms.