Source approval
Traffic source and any material publisher relationship are approved for the specific campaign before launch.
Compliance is built into the brief—not added after launch.
No single checklist fits every vertical, state, traffic source or buyer. LiveWireCalls uses campaign-specific approvals, documented rules and ongoing review to support responsible performance marketing.
Creative control
Claims, offer language, branding, disclosures and prohibited statements are documented with the buyer.
Consent & contact
Forms and outreach flows use campaign-appropriate disclosures and approved contact methods.
Data minimization
Campaigns collect fields needed for qualification, delivery, security and required documentation—not data without a purpose.
Recording rules
Calls are recorded only where permitted and with the notices or consent required for the campaign and jurisdictions.
Change management
Material changes to source, experience, qualification or routing require review before they become part of the campaign.
RESPONSIBILITIES
Clear ownership protects the campaign.
LiveWireCalls is a performance marketing company, not a law firm. Buyers, publishers and technology partners remain responsible for their own legal and regulatory obligations.
Operate within the approved campaign brief, maintain source controls, follow routing rules and support review.
Provide current eligibility, licensing, intake, claims, data, recording and commercial requirements.
Use approved methods and creatives, maintain required records and avoid prohibited incentives or representations.
Protect credentials and data, maintain routing integrity, and support required logs or delivery records.
PROHIBITED PRACTICES
Some shortcuts are never a growth strategy.
The campaign brief may add stricter rules. These baseline practices are not acceptable.
×False, misleading or unapproved claims
×Fabricated consumer intent or incentivized misrepresentation
×Unauthorized brand use or impersonation
×Unapproved traffic sources or undisclosed sub-publishers
×Manipulated call duration or routing behavior
×Knowing submission of duplicates, bots or invalid contact data
CAMPAIGN-SPECIFIC REVIEW