Straight answers before a campaign starts.
Use these answers to evaluate fit, then send your exact buying requirements for a campaign-specific response.
Campaign model
01What does LiveWireCalls deliver?+
Depending on the approved campaign, LiveWireCalls may provide consumer-initiated inbound calls, real-time form leads, booked appointments or qualified live transfers.
02Are calls and leads exclusive?+
Exclusivity is campaign-specific. Any exclusivity rule, duplicate window or resale restriction must appear in the written terms.
03Which areas can be targeted?+
Campaigns can use states, metros, counties, cities or ZIP lists, subject to vertical rules, buyer capacity and available volume.
Quality & qualification
01Who defines a qualified event?+
The buyer provides the business requirements and LiveWireCalls documents them in the campaign brief. Qualification is not assumed from a generic label.
02Can we require specific screening questions?+
Yes. Screening may include geography, age, ownership, service need, business revenue, representation status, eligibility or other approved criteria.
03How are disputes reviewed?+
The campaign terms should define evidence, time window, valid return reasons and reconciliation. Where available and lawful, call recordings or lead data support review.
Delivery & routing
01Do you support real-time bidding?+
Yes, when the buyer provides approved RTB or ping/post specifications, credentials, caps, bid behavior and test procedures.
02How are calls routed?+
Calls may route by schedule, cap, geography, service category, buyer priority and other approved logic.
03How are leads delivered?+
Lead data can be mapped to an approved CRM, webhook, API or other buyer endpoint after successful test posts.
Launch & scaling
01How quickly can a campaign launch?+
Timing depends on a complete brief, commercial agreement, source and creative approval, technical readiness and successful test events.
02Is there a minimum test?+
Test structure depends on the vertical and economics. A controlled cap is recommended so both sides can review quality before scaling.
03Can volume be guaranteed?+
No. Volume changes with geography, pricing, seasonality, source availability, qualification strictness and consumer demand.