INS · PERFORMANCE ACQUISITION

Insurance conversations structured for eligibility, intent and agent availability.

Insurance campaigns are designed around the product, age range, licensed geography, required disclosures, call-center hours and buyer-specific eligibility rules.

SUPPORTED CATEGORIES

01Final expense

02Medicare

03ACA and health

04Life insurance

05Auto insurance

06Home insurance

07Renters insurance

08Dental and vision

09Supplemental insurance

10Commercial insurance

BUYER ACCEPTANCE

Common qualification fields

The final rule set is buyer-specific. These are frequent decision points used to align traffic with the intended sales or intake conversation.

  1. 01Approved state and licensed-agent availability
  2. 02Age or eligibility range for the product
  3. 03Clear interest in discussing coverage
  4. 04Existing coverage or qualifying life event when relevant
  5. 05Payment-method criteria when lawfully required
  6. 06Billable call duration or completed data fields
  7. 07Campaign-specific disclosure and consent requirements
DELIVERY OPTIONS

Choose the event that matches your operation.

Availability depends on vertical, geography, source approvals, technical setup and commercial terms.

01

Consumer-initiated calls

Inbound calls from approved search, social, content, TV or publisher sources.

02

Qualified data leads

Product interest and required eligibility fields delivered to an approved buyer.

03

Static or RTB routing

Fixed-price delivery or buyer-provided ping/post routing where approved.

COMMON EXCLUSIONS

Define what should not route.

Clear exclusions protect buyer capacity and give the campaign an objective optimization target.

  • ×Outside buyer age or state rules
  • ×Expectation of free government benefits
  • ×No intent to discuss a policy
  • ×Unapproved traffic source
  • ×Duplicate within the agreed lookback period
INSURANCE FAQ

Useful answers for buyers and searchers.

Campaign details are confirmed in writing before routing begins.

01Do you support Final Expense inbound calls?+

Yes. Final Expense programs can be structured around approved states, age bands, product intent, payment-method rules, hours, call duration and static or real-time bidding.

02Can insurance buyers use RTB?+

Yes, if the buyer provides approved technical specifications, route credentials, bid logic, caps and test procedures.

03Are insurance campaigns available nationwide?+

Coverage depends on the buyer’s licensed states, product rules, schedule, approved sources and current campaign availability.

BUYER INTAKE

Have insurance capacity?

Send your accepted areas, qualification, billable event, cap, hours, routing method and test requirements.

Submit buyer requirements