Final Expense buyer program

Compliant, consumer-initiated Final Expense calls.

Buyer-facing campaign support for exclusive inbound calls generated through approved social, search, CTV, TV, native, and publisher sources.

Example campaign profile

50–85Typical age band

50 statesSubject to buyer approval

60/90sCommon social billable points

RTBPing/post or static bid

All terms are buyer-specific and require written approval before launch.

Campaign framework

Built around clean, qualified intent

We align creative and qualification with the buyer’s exact acceptance criteria.

👤

Age, state, product interest, existing coverage, affordability, payment method, and intent to speak with a licensed agent.

☎️

Consumer-initiated inbound calls. No live transfer traffic unless separately approved by the buyer.

🧭

Static bid or RTB using buyer-provided ping/post endpoints, route IDs, caps, schedules, and source identifiers.

📋

Examples may include age 50–85, active checking account, no “free benefit” expectation, and product-specific eligibility.

🕘

Buyer hours, after-hours treatment, weekend rules, holiday schedules, and call-center capacity are configured per campaign.

🛡️

Approved claims, clear disclosures, source transparency, consent handling, call recording rules, and prohibited marketing practices.

Traffic sources

✓

Meta socialAudience-led creative, educational hooks, compliant claims, landing-page qualification, and click-to-call routing.

✓

SearchIntent keywords, call ads, local/state controls, negatives, and call-only conversion measurement.

✓

CTV & TVShort-response scripts, trackable numbers, daypart attribution, and buyer capacity planning.

Buyer onboarding checklist

Written campaign briefQualification, exclusions, hours, caps, duration, and payout.

Tracking accessRTB credentials or static route, reporting fields, and test-call process.

Compliance approvalCreative, landing page, disclosures, and traffic source authorization.

Controlled testSmall daily cap, quality review, reconciliation, then scale.

Share your bid, billable definition, routing details, and compliance guide.