How call tracking works
Each marketing source gets a unique number. Websites can swap numbers dynamically, so each visitor sees a number tied to the ad or keyword that brought them. The call platform logs the source, time, caller area and duration, and records the call where the law allows.
How call routing works
Routing rules run the moment the call arrives. A home service company might send calls from one set of ZIP codes to one office, send after-hours emergencies to an on-call technician, and send overflow to an answering team when everyone is busy.
- By location: caller ZIP, area code or a ZIP the caller enters
- By schedule: business hours, after hours, holidays
- By service: an IVR option or the number dialed
- By capacity: daily caps and concurrent call limits
- By priority: first choice, then overflow
What home service businesses should track
Calls alone don't show what the marketing earned. Tie each call to an outcome in your CRM or job software.
- Answered and missed calls
- First-time callers vs repeat callers
- Booked appointments per source
- Jobs sold and revenue per source
- Cost per booked appointment and cost per sold job