How they compare
| Shared leads | Exclusive leads | |
|---|---|---|
| Who gets the lead | Several competing businesses | One business |
| Price per lead | Lower | Higher |
| Competition | A race to call first and quote lowest | No direct race on the first contact |
| What wins | Speed and price | Speed, trust and a good first conversation |
Which should a contractor buy?
If your team calls back within minutes every time and wins on price, shared leads can work. If you sell higher-ticket work and win on trust, exclusive leads or your own lead system usually produce a better cost per sold job, because the homeowner isn't hearing from three other companies at once.